What Is link Building
What is link structure?
Link building is the process of getting other websites to link to pages on your site to help them rank higher in Google search engine result.
In general, you can boil most "white hat" link building techniques down to two easy actions:
Produce something significant (and therefore worthy of a link);.
Show it to people who own sites (and therefore can connect to it).
Hyperlinks are one of the 3 significant ranking factors in Google. If you want your site's pages to rank high in search, you will almost certainly require links.
Google (and other online search engine) take a look at links from other websites as "votes." These votes help them determine which page on a provided topic (out of thousands of similar ones) deserves to be ranking at the very top of the search engine result.
As a basic rule, pages with more backlinks tend to rank higher in search results page. This has actually been studied at scale by lots of SEO business and the connection in between the variety of websites linking to a page and it's ranking position in Google has actually always ended up favorable.
According to our research study, pages with more sites linking to them tend to get more search traffic.
So links are very important, that's a offered.
Why is it so essential to be developing them?
I imply, websites tend to naturally connect to each other, best? You're simply a few paragraphs into this guide and you've currently seen me connecting to 2 different pages.
Well, in an perfect world, the most valuable page on any topic would always get the most links and rank # 1 in Google. While lower-quality pages will not get as numerous links and will rank lower.
We're not living in this ideal world. And there are two main reasons that the pages with the most links may not always be the very best ones:.
1. The Vicious Circle of SEO.
And that's how the two top-ranking pages got themselves a brand-new link, which even more secured their high rankings in Google.
We call it "The Vicious Circle of SEO." And we in fact did a research study to show that it's a genuine thing.
The moment it's published, your amazing page is immediately at a enormous downside versus those ranking at the top of Google for the same topic. And if you want to get into this vicious cycle, you have to be proactive about obtaining backlinks to it.
2. Your competitors are most likely structure links.
Well, guess what? Someone else's page used to rank # 1 before you came along. And its owner is likely looking to gain back that top spot by building some quality links to their page.
It's the same story with the owner of the page in position # 3, which used to be in position # 2. They're not pleased about it and they are most likely to begin developing links to fix that.
And while your page might really be ten times better than their pages (which is why it got a lot of natural links in the first place), your rivals can still outrank you if they are knowledgeable enough at building links.
You can either do nothing and lament that the world is unfair or stand and fight back.
Hyperlinks aren't the answer to everything.
From this initial chapter it might appear that in order to rank # 1 in Google, all you require to do is develop more backlinks than the pages that are currently ranking there.
And while that is true to a certain extent, in reality things are a little more nuanced than that.
Other than all links not being equivalent (we'll talk more about it in Chapter 3), online search engine consider numerous other variables when ranking pages. And the mix of these variables might actually depend upon the type of search inquiry that you want to rank for.
So if you develop lots of links to your page and it still ranks improperly, don't blame this guide for misleading you. Look into other ranking factors that might avoid you from ranking well.