What Is link Building
What is link structure?
Link structure is the process of getting other sites to connect to pages on your site to help them rank greater in Google search results page.
In general, you can boil most "white hat" link structure methods down to two basic steps:
Create something noteworthy (and therefore worthwhile of a link);.
Show it to individuals who own websites (and ionline.com.au hence can connect to it).
Why is link structure essential?Hyperlinks are one of the 3 major ranking factors in Google. So if you desire your website's pages to rank high in search, you will probably require links.
Google (and other online search engine) take a look at links from other websites as "votes." These votes help them recognize which page on a given subject (out of thousands of comparable ones) deserves to be ranking at the extremely leading of the search engine result.
According to our research study, pages with more websites linking to them tend to get more search traffic.
So links are important, that's a offered.
But why is it so important to be building them?
I suggest, sites tend to naturally connect to each other, best? You're just a couple of paragraphs into this guide and you have actually already seen me connecting to 2 different pages.
Well, in an ideal world, the most valuable page on any topic would always get the most links and rank # 1 in Google. While lower-quality pages won't get as lots of links and will rank lower.
We're not living in this perfect world. And there are two main reasons the pages with the most links might not necessarily be the very best ones:.
1. The Vicious Cycle of SEO.
Think how I selected the two pages that I have actually connected to above. I did a fast Google search for the thing that I wanted to reference, opened a couple of the top-level pages to confirm that they state what I need them to state, and connected to the one that seemed like the finest fit.
Which's how the two top-level pages got themselves a brand-new link, which even more protected their high rankings in Google.
We call it "The Vicious Circle of SEO." And we really did a research study to prove that it's a genuine thing.
The moment it's published, your awesome page is instantly at a huge downside against those ranking at the top of Google for the very same subject. And if you wish to burglarize this vicious cycle, you need to be proactive about getting backlinks to it.
2. Your rivals are likely structure links.
Let's say your page has picked up lots of links naturally (no link structure included) and now ranks # 1 in Google for it's topic.
Well, think what? Another person's page utilized to rank # 1 prior to you occurred. And its owner is most likely aiming to regain that leading area by constructing some quality links to their page.
It's the same story with the owner of the page in position # 3, which utilized to be in position # 2. They're not delighted about it and they are most likely to begin building links to repair that.
And while your page might really be ten times better than their pages (which is why it got so many natural links in the first place), your competitors can still outrank you if they are proficient enough at building links.
You can either not do anything and lament that the world is unfair or stand up and fight back.
Hyperlinks aren't the answer to whatever.
From this initial chapter it might seem that in order to rank # 1 in Google, all you require to do is develop more backlinks than the pages that are presently ranking there.
And while that is true to a specific extent, in reality things are a bit more nuanced than that.
Other than all links not being equivalent (we'll talk more about it in Chapter 3), search engines consider lots of other variables when ranking pages. And the mix of these variables may actually depend on the type of search query that you wish to rank for.
So if you build lots of links to your page and it still ranks improperly, don't blame this guide for misleading you. Check out other ranking elements that might prevent you from ranking well.