How to Explain Domain Authority to a Non-SEO
SEO is in fact truly difficult to discuss. There are numerous concepts. But it's also actually important to explain so that we can show worth to our customers and to our companies.
We're a website design business here in Chicago. I have actually been doing SEO for 20 years and discussing it for about as long. This video is my best attempt to assist you discuss a truly essential principle in SEO, which is Domain Authority, to someone who does not understand anything at all about SEO, to somebody who is non-technical, to somebody who is possibly not even a marketer.
Here is one framework, one set of language and words that you can use to attempt to describe Domain Authority to individuals who maybe need to understand it however do not have a background in this things whatsoever.
Search ranking elements
They type something into a search engine. They see search results.
Why do they see these search engine result instead of something else? The reason is: search ranking factors https://cruzyqdw.bloggersdelight.dk/2024/02/19/what-is-link-building-2/ identified that these were going to be the leading search engine result for that query or that keyword or that search phrase.
Relevance
There are 2 main search ranking elements, in the end 2 reasons that any web page ranks or doesn't rank for any phrase. Those 2 main elements are, to start with, the page itself, the words, the material, the keywords, the relevance.
That's one of the key search ranking factors is relevance, material and keywords and stuff on pages. There's a second, super important search ranking element. It's something that Google innovated and is now a really, really essential thing throughout the web and all search.
Hyperlinks
It's links. Do these pages have links to them? Are they relied on by other websites? Have other websites sort of elected them based on their material? Have they referred back to it, cited it? Have they linked to these pages and these websites? That is called authority.
So the 2 main search ranking elements are significance and authority. Therefore, the two primary kinds of SEO are on-page SEO, developing material, and off-site SEO, PR, link structure, and authority. Because links essentially are trust. Websites, links to web page, that's type of like a vote.
That's a vote of self-confidence. That's stating that this web page is probably reliable, probably essential. So links are reliability. Good way to consider it. Quantity matters. If a great deal of pages connect to your page, that adds reliability. That is necessary that there's a number of sites that connect to you.
Link quality
Essential is the quality of those links. Links from websites that they themselves have many links to them deserve a lot more. Links from authoritative websites are more valuable than just any other link. It's the quantity and the quality of links to your site or links to your page that has a lot to do with whether or not you rank when individuals search for an associated essential expression.
If a page does not rank, it's got one of two problems often. It's either not an excellent page on the topic, or it's not a page on a site that is trusted by the online search engine because it hasn't developed enough authority from other sites, related websites, media websites, other sites in the market. The name for this things initially in Google was called PageRank
PageRank.
They stopped reporting on that. They don't upgrade that anymore. We do not truly know our PageRank anymore, so you can't really inform. The method that we now comprehend whether a page is credible among other websites is by utilizing tools that imitate PageRank by likewise crawling the web, looking to see who's connecting to who and then creating their own metrics, which are basically proxy metrics for PageRank.
Domain Authority
Moz has one. It's called Domain Authority. When spelled with the capital D and captial A, that's the Moz metric. Other search tools, other SEO tools also have their own, such as SEMrush has one called Authority Score. Ahrefs has one called Domain Rating. Alexa, another popular tool, has one called Competitive Power. They're all generally the exact same thing. They are showing whether or not a website or a page is relied on among other sites due to the fact that of links to them.
Now we understand for a truth that some links deserve much, a lot more than others. We can do this by reading Google patents or by experiments or simply finest practices and competence and direct understanding that some links are worth a lot more.
Hyperlinks from sites with lots of authority are worth exponentially more. Some websites have tons and tons and heaps of authority. The majority of websites have very, extremely little bit.
It's on an exponential curve the quantity of authority that a site has and its ranking potential. Links from some websites are worth significantly more than links from other smaller websites, smaller sized blogs.
And what they can do is look at all of the pages that rank for an expression, look at all of the authority of all of those websites and all of those pages, and after that average them to show the likely problem of ranking for that essential phrase. The trouble would be basically the average authority of the other pages that rank compared to the authority of your page and then figure out whether that's a page that you actually have a possibility of ranking for or not.
This could be called something like keyword problem. I searched for "baseball training" using a tool. I used Moz, and I found that the difficulty for that key phrase was something like 46 out of 100. To put it simply, your page needs to have about that much authority to have a chance of ranking for that expression. There's a subtle difference in between Page Authority and Domain Authority, however we're going to set that aside for now.
That assists us comprehend the level of authority that we would have to have to have an opportunity of ranking for that crucial expression. If we lack enough authority, it doesn't matter how awesome our page is, we're not most likely to ever rank
.
So it's truly important to comprehend one of the important things that Domain Authority tells us is our ranking capacity. Are we sufficiently trusted to have the ability to target that crucial phrase and possibly rank for that? That's the very first thing that the Domain Authority defines, steps, shows. The 2nd thing that it reveals, which I pointed out a 2nd earlier, is the value of a link from another site to us.
Conclusion.
Bottom line, Domain Authority is a proxy for a metric inside Google, which we no longer have access to. Domain Authority is the ranking potential of pages on that domain. And second of all, Domain Authority determines the value of another website ought to that website link back to your website.