An Intro to Guest Posting
Introduction
So let's dig in. We are talking about made positionings. The publishers need to approve this material. There's an editorial gatekeeper. Once again, yes/no? Do we wish to release? Do we not?
Is it as much as our requirements? We're talking about genuine sites with genuine audiences. We're talking about flexible format. You can believe beyond an article. You can believe into a Frequently Asked Question, for example, or a glossary or something along those lines. Again, very much we want to highlight the publishers that we're talking about here get their profits from sales.
We're not talking about any circumstance where you have to pay money in order to get in front of somebody's audience. I want to point out we're not necessarily talking about op-ed situations here.
This isn't a branded knowledge play. This isn't your opportunity to demonstrate how much you know. Now you're going to be able to show your know-how, however you're going to be second fiddle. You have actually got to put the publisher themselves and their interest in sales initially. That's what you're doing here, which's why you're approaching this group, and once again it's why they publish. That's the publisher advantage that you're going to be stressing when you approach this group.
Why visitor posts?
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Now, why visitor posts? Well, men, there's a huge quantity of exposure and reach here. Take a look at the pyramid. Now, this is agent of many markets typically, where we've here got 95% of the publishers are releasing to get sales, 4% that are mission based and are supported by taxes, tuition, contributions, memberships, etc
. Then we have actually got the 1% advertisement supported. There are numerous publishers out there attempting to sell in your vertical, in your customers' verticals, in your target vertical if you're internal, and there's a great deal of disaggregated reach there. There's a lot newsletters out there, a lot of social media followings out there, folks, that you could be working to get in front of.
You have a lot more topic and context control when you're publishing on these types of websites, when you're seeking publishing on these sites. Once again, if you're looking at the tax, tuition, contribution, and membership supported swath here, the 4%, you can sometimes have subjects where you can discuss sales or mention a sales page.
More frequently you've got to really focus on the publisher's mission, why are they publishing. They're on a mission, therefore they're supported by something besides sales. Then lastly, obviously, if we're talking about digital PR or any kind of traditional media focus or PR effort, they desire content that's going to drive page views.
That's how they're supported. There's still some mission, obviously, in there. Anyways, you're much less able, at that point, to link into your sales pages. Again, what we're talking about here or one of the benefits here rather links to sales pages, which of course is going to improve the rankings of your sales pages.
How to guest post.
Now why is that much easier in this context, in the context of helping someone else offer? Well, let's dig in and talk through the how, and you'll see also what makes that possible.
Discovering publishers.
Primarily we're talking about finding publishers with whom you have top-of-funnel overlap, where some of your top-of-funnel topics, the pains that your prospective clients have and the pains their potential customers have are comparable, interrelated.
Perhaps we're talking about audience overlap. Perhaps we're talking about industry overlap.
In the SEO area, we all have our favorite tool stack, the tools everybody uses, Moz. Well, if you're offering into that, if you're an agency like Citation Labs, it might make sense to work and attempt to get some visibility on a SaaS tool in the SEO space.
Let's work here a little bit longer though, stick on this one a little bit longer and think of unbundling the stack in various verticals, due to the fact that this is truly at the heart of the process and the method. Let's think about you're a realtor.
Within your stack or your industry and certainly within your location, there are going to be some roofing contractors too, and a handful of these folks are going to have blogs. Not all of them, but a handful will. You're going to approach a roofing professional with a topic such as 10 reasons to repair your roof prior to you put your home up for sale.
Now, this solves a roofing contractor problem, does not it? It's factors to buy roofing services. It provides you an opportunity to talk about your proficiency as a realtor and what effect roofing condition may have on the sale of a home.
Let's go into this one here, business ovens, let's state those brick ovens for pizza. Well, you're going to compose them a guide on why you require to utilize organic flour in your pizza dough for your pizza dining establishment, the difference that organic flour can make on the result of the quality of the dough, of the crust.
You're going to talk to temperature influence on natural versus not natural, if there is. There may not be, but let's just for the sake of this presume there is. Then you're also going to have a terrific chance to connect to your commercial pizza ovens.
If you're on a site that offers flour into the dining establishment area, well, it really makes good sense for you to have some exposure there. Let's state you offer cell phones and you're thinking of the physical fitness or health space. You can pitch something.
You find a physical therapist. You've got 10 apps that augment your physical therapy. This can work simply as well for let's state a yoga studio or a CrossFit health club. Apps that enhance your exercise, your physical fitness regimen. Once again, you're putting them first, since you're speaking about enhancing services or work that's already going on, which is kind of assuming that somebody would be their customer, would pick to go to this physical therapist, or would choose to attend yoga classes at this particular studio.
So this is what we're discussing when we think of or discuss unbundling this stack. You see as we come up with topics that we would pitch, we're putting the publisher. Always putting the publisher initially and recognizing the factor that they publish.
Refine your pitch.
They release due to the fact that they desire to offer services and items. You're thinking about subjects and formats that are going to support that and that overlap with what you're selling and how you're working. Attempt and get calls to action for your publisher into the title.
So we might modify this one. Ten factors to repair roof prior to sale of house. No, 10 factors to call a roofer prior to you put your house up for sale, or 10 reasons to call a roofer now if you're going to put your house up for sale in April.
So once again, you're truly taking a look at honing your pitch for the designated purpose of this publisher group. You're thinking beyond the post. We talked about it a bit, mentioned this earlier. You're thinking of Frequently asked questions. You're thinking about glossaries.
Check out various formats.
What other formats could be strong, potential formats? An infographic, a small, little infographic. Any of these could be discussed or supported through using graphics. Once again, this is the kind of file or pitch that might be truly effective, since the publisher is visiting instantly how it could benefit their sales, the reason they publish.
Keyword research study.
You're going to lean into keyword research study on your pitch. Once again, there needs to be overlap for these terms and with what you're attempting to sell it or with what your topic requires to be.
If you've got some basis behind your pitch, some keyword research to support your topic and why it's going to benefit the publisher, you're miles ahead of anyone else who is pitching them.
Help promote.
You're going to connect to it from another positioning if you get another one. You're going to put it up on Twitter to your following.Fact-based citations. Now among the key pieces here, it's sort of concealed down here at the bottom. You're going to make certain that when you're linking to your pages on your site, you're doing it in the context of a fact-based citation. Ideally you have actually got something on your sales page, we call it a citable element, that's fact-based, preferably your own information that supports a purchase decision ultimately.
If you understand that your ovens do best with organic flour at 412 degrees instead of 418 and you've got the data to support that, well, that's an excellent location and reason to connect back to your oven page that would have that information point discussed on it.
You're best served by linking in a justifiable way, and that's particularly when we're speaking about data and we're speaking about some sort of citation that requires to be linked, where the link is definitely mandatory, a quote for example.
Again, this design or this technique has actually to be supported by citable elements living on your sales pages or whatever page you're linking to, if you pick to go this path and not necessarily do sales pages.
Conclusion.
